At TX Forge, we help Medicare plans achieve what traditional training and member experience programs never quite deliver: real, organization-wide transformation that members can feel.

A Better Platform

Our expert consultancy and modular, gamified training platform empowers every employee—from call center reps to care managers—to align their daily work with a unified Total Experience (TX) strategy. The result? Not just better metrics—but better moments. Members feel the difference in every call, every message, every interaction.

Members Say

“I actually understood that letter.”

"They remembered me."

“I didn’t expect my plan to feel this human.”

While competitors focus on narrow fixes in departmental silos — like compliance checklists or generic CX — The TX Forge integrates employee engagement, operational excellence, and communication strategy into a cohesive all all-staff gamified Medicare-specific solution. We connect staff purpose to member trust, and turn cultural change into a competitive advantage.

If your goal is to drive Stars, CAHPS scores, close HEDIS gaps, increase retention, and build a plan members rave about—don’t just improve your processes. Forge your plan’s total experience. With us.

The Team

Our team is a collaborative of experts in Total Experience, Healthcare, Service, and Technology.

Topher Wurts

With decades of C-level experience in strategy, technology, marketing, and communications across multiple industries, Topher is also the founder of The Autism Village non-profit, bringing a unique lens through neurodivergent learnings on how to engage multi-generational teams to create deeper collaboration, alignment, and teamwork that drives results.

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Brian Krajewski

A strategic senior healthcare executive with a track record in leading complex organizations, Brian brings expertise in all aspects of Medicare plan operations and community engagement.

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Kristin Hanks

As an experienced product designer, Kristin specializes in the intersection of design, psychology, and visual analytics, ensuring that The TX Forge programs are intuitive and effective.

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Jim Wicka

As founder and past EVP of Corporate Development at Icario, Jim brings deep knowledge in Medicare engagement strategies, focusing on aligning corporate development with meaningful health outcomes.

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Jay Pelc

A seasoned user experience architect, Jay is the master behind the innovative product experience and development of The TX Forge platform. His expertise in both usability and accessibility ensures that all TX Forge modules are properly designed to be engaging and inclusive for all participants.

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Derek Krajewski

I bring cross-industry experience in law, banking, and healthcare, with strengths in strategy, AI-driven innovation, and business scaling. I lead with empathy and energy, creating human-centered solutions that improve outcomes and drive impact through collaboration and creativity.

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Want to learn more about TX for Medicare?

TX For Medicare

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